{"id":195,"date":"2025-10-30T12:56:56","date_gmt":"2025-10-30T11:56:56","guid":{"rendered":"https:\/\/blog.showroom.fm\/?p=195"},"modified":"2025-10-30T12:56:56","modified_gmt":"2025-10-30T11:56:56","slug":"schema-org-adopts-displaylocation-proposal-making-objects-on-display-easier-to-discover-online","status":"publish","type":"post","link":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/30\/schema-org-adopts-displaylocation-proposal-making-objects-on-display-easier-to-discover-online\/","title":{"rendered":"Schema.org adopts \u201cDisplayLocation\u201d proposal \u2014 making objects on display easier to discover online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.schema.org\">Schema.org<\/a>, the global data standard used by Google and Microsoft, <a href=\"https:\/\/github.com\/schemaorg\/schemaorg\/issues\/4513\">has officially merged the\u00a0<em>DisplayLocation<\/em>\u00a0property initiated by showroom.fm today<\/a> \u2014 enabling websites and AI to understand where objects are physically on display. <strong>This change is not live yet and will become reality once a new release is published.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new property allows websites to describe, in a standardized and machine-readable way,\u00a0<strong>where a product, artwork, or object is physically on display<\/strong>\u00a0\u2014 in a store, showroom, or museum.<br>For the first time, the web can distinguish between what is\u00a0<em>in stock<\/em>\u00a0and what is\u00a0<em><strong>on display to experience in person.<\/strong><\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This merge will still need to await <strong>release<\/strong> of a new schema version. <strong>It is not live yet. <\/strong> schema.org releases happen in cycles of several weeks. We expect a release still this year. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A small line of code with global meaning<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new property connects any Product or CreativeWork to the Place where it can be seen:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\"displayLocation\": {\n  \"@type\": \"Place\",\n  \"name\": \"Designhaus Berlin\"\n}\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This simple relationship gives AI and search systems the ability to answer one of the most natural questions in retail and culture:<strong> \u201cWhere can I try this now?\u201d<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The internet is about to become a tiny bit bette<\/strong>r<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once the release happens, the public benefits from an easier discovery when attempting to locate objects on display. We encourage curators of commercial or cultural showrooms and exhibitions to prepare and give their web agencies or developers a pointer to the new <code>displayLocation<\/code> property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A breakthrough for physical visibility<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Until now, Schema.org\u2019s vocabulary could express where products are sold or stored \u2014 but not where they are\u00a0<em>exhibited<\/em>. With the inclusion of\u00a0<code>displayLocation<\/code>, search and AI assistants will soon be able to surface\u00a0<em>real-world discovery results<\/em>\u2014 helping users find where design, art, or craftsmanship can be experienced directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For physical retailers, galleries, and cultural institutions, it\u2019s a quiet but profound shift:<br>visibility returns to the physical world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An important change for <\/strong>store owners with a showroom<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Store owners or anyone curating an exhibition space can give their web agencies a heads up and prepare for a coming release. <strong>Once the release is live<\/strong>, any object on display can be described as such explicitly through schema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We would like to thank the schema.org repo community for their active support! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema.org, the global data standard used by Google and Microsoft, has officially merged the\u00a0DisplayLocation\u00a0property initiated by showroom.fm today \u2014 enabling websites and AI to understand where objects are physically on display. This change is not live yet and will become reality once a new release is published. The new property allows websites to describe, in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schema.org adopts \u201cDisplayLocation\u201d proposal \u2014 making objects on display easier to discover online - showroom.fm blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/30\/schema-org-adopts-displaylocation-proposal-making-objects-on-display-easier-to-discover-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema.org adopts \u201cDisplayLocation\u201d proposal \u2014 making objects on display easier to discover online - showroom.fm blog\" \/>\n<meta property=\"og:description\" content=\"Schema.org, the global data standard used by Google and Microsoft, has officially merged the\u00a0DisplayLocation\u00a0property initiated by showroom.fm today \u2014 enabling websites and AI to understand where objects are physically on display. 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