{"id":171,"date":"2025-10-03T14:58:35","date_gmt":"2025-10-03T12:58:35","guid":{"rendered":"https:\/\/blog.showroom.fm\/?p=171"},"modified":"2025-10-03T14:58:35","modified_gmt":"2025-10-03T12:58:35","slug":"improving-our-schema-org-proposal","status":"publish","type":"post","link":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/","title":{"rendered":"Improving our schema.org proposal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After submitting our <a href=\"https:\/\/github.com\/schemaorg\/schemaorg\/issues\/4513\" data-type=\"link\" data-id=\"https:\/\/github.com\/schemaorg\/schemaorg\/issues\/4513\">proposal<\/a> to the schema community, we received feedback that solving it using the boolean may not be a good idea: <strong>boolean flags are too limited.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a reminder, we&#8217;re still trying to find a good solution to answering a common user question<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Where can I see and try this?&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schema.org already gives us an excellent framework:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product<\/strong>\u00a0to describe the item.<\/li>\n\n\n\n<li><strong>Offer<\/strong>\u00a0for availability and price.<\/li>\n\n\n\n<li><strong>availability<\/strong>\u00a0values such as\u00a0<code>InStock<\/code>,\u00a0<code>OutOfStock<\/code>,\u00a0<code>InStoreOnly<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>InStoreOnly<\/code>\u00a0\u2260\u00a0<em>on display<\/em>.<\/li>\n\n\n\n<li>It only means an item can be purchased in a store, not that it is\u00a0<em>visible on the floor<\/em>. Often it sits in storage, ready to be shipped or picked up, but it doesn&#8217;t mean that one can view or try it.<\/li>\n\n\n\n<li>A boxed item in a stockroom and a sofa in the showroom are indistinguishable in schema. This often leads to frustration in the search process. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So here\u2019s the refined idea:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Add a property <\/strong><strong>displayLocation<\/strong><strong> that links a thing to the Place where it is currently on display.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain:<\/strong> Product, CreativeWork (including artworks, etc.)<\/li>\n\n\n\n<li><strong>Range:<\/strong> Place<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This makes the relationship explicit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A sofa \u2192 displayLocation \u2192 a furniture showroom.<\/li>\n\n\n\n<li>A painting \u2192 displayLocation \u2192 a museum.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We see the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clarity for consumers:<\/strong>\u00a0Answers the universal question:\u00a0<em>\u201cWhere can I see this now?\u201d<\/em><\/li>\n\n\n\n<li><strong>Cross-domain use:<\/strong>\u00a0Works for products, artworks, performances, and beyond.<\/li>\n\n\n\n<li><strong>Consistency:<\/strong>\u00a0Aligns with existing schema patterns (<code>\u2192 Place<\/code>) without adding domain-specific hacks.<\/li>\n\n\n\n<li><strong>Ecosystem value:<\/strong>\u00a0Makes local search, cultural discovery, and product transparency more accurate and useful.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Next steps<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agree on the property name (<code>displayLocation<\/code>\u00a0suggested).<\/li>\n\n\n\n<li>Confirm scope across\u00a0<code>Product<\/code>\u00a0and\u00a0<code>CreativeWork<\/code>.<\/li>\n\n\n\n<li>Discuss alignment with existing location-related properties to avoid overlap.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">We believe this small addition fills a real gap and benefits both consumers or visitors looking to understand where they can experience an item such as a product or artwork as well as organisations such as store owners or museums. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We welcome your feedback and will move forward with this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After submitting our proposal to the schema community, we received feedback that solving it using the boolean may not be a good idea: boolean flags are too limited. As a reminder, we&#8217;re still trying to find a good solution to answering a common user question &#8220;Where can I see and try this?&#8221; Schema.org already gives [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improving our schema.org proposal - showroom.fm blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving our schema.org proposal - showroom.fm blog\" \/>\n<meta property=\"og:description\" content=\"After submitting our proposal to the schema community, we received feedback that solving it using the boolean may not be a good idea: boolean flags are too limited. As a reminder, we&#8217;re still trying to find a good solution to answering a common user question &#8220;Where can I see and try this?&#8221; Schema.org already gives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\" \/>\n<meta property=\"og:site_name\" content=\"showroom.fm blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T12:58:35+00:00\" \/>\n<meta name=\"author\" content=\"Vasco Sommer-Nunes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vasco Sommer-Nunes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\"},\"author\":{\"name\":\"Vasco Sommer-Nunes\",\"@id\":\"https:\/\/blog.showroom.fm\/#\/schema\/person\/210879d61c44f4b285801194943d7333\"},\"headline\":\"Improving our schema.org proposal\",\"datePublished\":\"2025-10-03T12:58:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\"},\"wordCount\":319,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.showroom.fm\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\",\"url\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\",\"name\":\"Improving our schema.org proposal - showroom.fm blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.showroom.fm\/#website\"},\"datePublished\":\"2025-10-03T12:58:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.showroom.fm\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improving our schema.org proposal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.showroom.fm\/#website\",\"url\":\"https:\/\/blog.showroom.fm\/\",\"name\":\"showroom.fm blog\",\"description\":\"Show the world what&#039;s on display, today\",\"publisher\":{\"@id\":\"https:\/\/blog.showroom.fm\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.showroom.fm\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.showroom.fm\/#organization\",\"name\":\"showroom.fm blog\",\"url\":\"https:\/\/blog.showroom.fm\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.showroom.fm\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.showroom.fm\/wp-content\/uploads\/2023\/08\/cropped-cropped-showroomfm_full_logo-e1691692658475-2.png\",\"contentUrl\":\"https:\/\/blog.showroom.fm\/wp-content\/uploads\/2023\/08\/cropped-cropped-showroomfm_full_logo-e1691692658475-2.png\",\"width\":299,\"height\":60,\"caption\":\"showroom.fm blog\"},\"image\":{\"@id\":\"https:\/\/blog.showroom.fm\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.showroom.fm\/#\/schema\/person\/210879d61c44f4b285801194943d7333\",\"name\":\"Vasco Sommer-Nunes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g\",\"caption\":\"Vasco Sommer-Nunes\"},\"url\":\"https:\/\/blog.showroom.fm\/index.php\/author\/vasco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improving our schema.org proposal - showroom.fm blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/","og_locale":"en_US","og_type":"article","og_title":"Improving our schema.org proposal - showroom.fm blog","og_description":"After submitting our proposal to the schema community, we received feedback that solving it using the boolean may not be a good idea: boolean flags are too limited. As a reminder, we&#8217;re still trying to find a good solution to answering a common user question &#8220;Where can I see and try this?&#8221; Schema.org already gives [&hellip;]","og_url":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/","og_site_name":"showroom.fm blog","article_published_time":"2025-10-03T12:58:35+00:00","author":"Vasco Sommer-Nunes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vasco Sommer-Nunes","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#article","isPartOf":{"@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/"},"author":{"name":"Vasco Sommer-Nunes","@id":"https:\/\/blog.showroom.fm\/#\/schema\/person\/210879d61c44f4b285801194943d7333"},"headline":"Improving our schema.org proposal","datePublished":"2025-10-03T12:58:35+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/"},"wordCount":319,"commentCount":0,"publisher":{"@id":"https:\/\/blog.showroom.fm\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/","url":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/","name":"Improving our schema.org proposal - showroom.fm blog","isPartOf":{"@id":"https:\/\/blog.showroom.fm\/#website"},"datePublished":"2025-10-03T12:58:35+00:00","breadcrumb":{"@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.showroom.fm\/index.php\/2025\/10\/03\/improving-our-schema-org-proposal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.showroom.fm\/"},{"@type":"ListItem","position":2,"name":"Improving our schema.org proposal"}]},{"@type":"WebSite","@id":"https:\/\/blog.showroom.fm\/#website","url":"https:\/\/blog.showroom.fm\/","name":"showroom.fm blog","description":"Show the world what&#039;s on display, today","publisher":{"@id":"https:\/\/blog.showroom.fm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.showroom.fm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.showroom.fm\/#organization","name":"showroom.fm blog","url":"https:\/\/blog.showroom.fm\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.showroom.fm\/#\/schema\/logo\/image\/","url":"https:\/\/blog.showroom.fm\/wp-content\/uploads\/2023\/08\/cropped-cropped-showroomfm_full_logo-e1691692658475-2.png","contentUrl":"https:\/\/blog.showroom.fm\/wp-content\/uploads\/2023\/08\/cropped-cropped-showroomfm_full_logo-e1691692658475-2.png","width":299,"height":60,"caption":"showroom.fm blog"},"image":{"@id":"https:\/\/blog.showroom.fm\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.showroom.fm\/#\/schema\/person\/210879d61c44f4b285801194943d7333","name":"Vasco Sommer-Nunes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c59ac45237ad6638c284953ac5d71ddfdf59368db2ef37743a71179882de2c35?s=96&d=mm&r=g","caption":"Vasco Sommer-Nunes"},"url":"https:\/\/blog.showroom.fm\/index.php\/author\/vasco\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":1,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":172,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/posts\/171\/revisions\/172"}],"wp:attachment":[{"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.showroom.fm\/index.php\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}