On December 8, 2025, Schema.org released a new property: displayLocation. It may look like a small addition — but it addresses a surprisingly large gap on the web:machines could not reliably understand where things are actually on display in the real world. Until now. From “available” to “visible” The web is very good at answering one […]

Schema.org, the global data standard used by Google and Microsoft, has officially merged the DisplayLocation property initiated by showroom.fm today — enabling websites and AI to understand where objects are physically on display. This change is not live yet and will become reality once a new release is published. The new property allows websites to describe, in

After submitting our proposal to the schema community, we received feedback that solving it using the boolean may not be a good idea: boolean flags are too limited. As a reminder, we’re still trying to find a good solution to answering a common user question “Where can I see and try this?” Schema.org already gives

So people can find where a product or artwork can be viewed and experienced. Introduction At showroom.fm we focus on one simple question: “Where can I see and try this today?”That applies to furniture and design retail, but just as much to museums and other physical places. People don’t only care if something is purchasable